About Us

THE NEWEYE MEDIA NETWORK IS THE PREMIER PROGRAM OF NEWEYE INC.

NEWEYE Inc. is a 501(c)3 organization dedicated to the development and distribution of local community content.

Community television or “PEG TV” is a local platform for communication. It fills a unique niche in the media landscape, providing communities with the opportunity to create programs of local interest. In Wisconsin, stations are typically managed by local governments or school districts and sometimes by a non-profit organization. Because of this, these stations are very sensitive to the needs of their communities. While regular television networks and the millions of videos on YouTube provide content from all around the world, community TV plays programming of interest specific to your town.

While traditionally Community TV can only be viewed on cable television systems, the NEWEYE Network is taking content delivery to the next level. In addition to the traditional cable television systems, NEWEYE content can be seen on AT&T U-Verse, through live-streaming WebTV Portals, on Roku Set-Top streaming devices, and soon to come, directly over-the-air broadcasting so that all residents will be able to see content affecting their communities.

All community access stations welcome the participation of the community: schools, churches, businesses, individuals, non-profit organizations, and local officials.


JOIN THE NEWEYE NETWORK

Write your own scripts.  Produce your work on television.  Act in a drama or a comedy performed by you and your friends and broadcast to the College and local audience.  Learn to operate the cameras and other equipment.  Learn broadcasting and how it interacts with the new media.  Get involved at NEWEYE.

We are always looking for new and higher quality programming, shows, and experiences especially those that highlight our local communities. What an opportunity to pursue your entrepreneurial urges!

NEWEYE works with local municipalities to offer access to lighting, sets, and cameras. By request, a studio and post-production suite is ready, the system is operating as a comprehensive unit, and is awaiting your chance to exploit its opportunities!


 

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Types of Access:
There Are Three Main Types of Stations, but
Many Access Centers Manage More than One Type of Access

Public Access Stations are managed by non-profits, local governments or (very occasionally) cable companies in Wisconsin.  Public access stations train residents to produce programming and increasingly, they are also teaching residents how to navigate through the new world of social media.  These stations pride themselves on helping residents and organizations with the technical aspects of program production.  Public access programming ranges from music to issues discussion.  Public access is a great platform for local business, local non-profit organizations, issues discussion, and the arts.

Educational Access Stations. These are managed by educational institution, frequently the local school district.  These stations provide school-age youth the opportunity to learn about media by doing media.  Classes include media literacy, video production, computer graphics, script-writing, and journalism.  Besides showcasing student-produced finished video productions, schools use these channels to recognize the work of students from science fairs to dramatic skits.  School Board Meetings are frequently cablecast.

Government Access Stations are managed and programmed by local governments.  If you want gavel-to-gavel coverage of meetings, learn about the latest street renovations, find out about economic development plans for downtown, or hear about regional collaborative efforts, this is the place to look.


 

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HOW IS NEWEYE INC FUNDED?

Video providers such as Charter Spectrum (formerly Time Warner Cable), NSight Communications and AT&T pay a 5% franchise fee on the company’s gross revenues to the municipalities they serve.  This fee reimburses the people of the community for use of the rights-of-way to do business.  Many cities throughout Wisconsin use all or part of this fee to fund community television.  Others use this fee for other city priorities. Each NEWEYE Partner contributes approximately 10% of the amount they receive in Cable Franchise Revenues to cost share in operations of the NEWEYE Media Network.

In addition, NEWEYE is actively seeking funds from alternative sources such as grants, private donations, and underwriting sponsorships.

Community television stations often hold fundraising events.  Local businesses support community television by underwriting some programs or the stations themselves, and some stations will sell time on their community bulletin boards. Most stations also sell DVD copies of the programs they produce.  Stations also earn money by offering training courses to people interested in learning to produce their own videos.  Others require membership in the station to those who would simply like the station to play their program on the channel.


The Prezi Presentation below was provided to municipal representatives as a demonstration of the potential of the NEWEYE Media Network and how it could serve their community and residents.